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01.The gap we are
built to close

Building businesses, beyond their current limit

We challenge inherited assumptions and redesign what no longer serves a business’s future. Translating growth ambitions into the strategy, operating models and commercial capabilities needed to compete and scale.

Through clear accountability, management routines and a culture of learning, we make these changes part of our everyday work. This embeds the discipline to adapt faster, perform consistently and sustain growth.

02Our mission

Building businessesbeyond theircurrent limits

To help businesses and brands outgrow their limitations by building the strategy, capability, culture and execution discipline they need to adapt, scale and lead their markets.

03Corporate DNA

Principles that shape ourwork.

01

Strategically Creative

At the core of our DNA is a unique blend of creative excellence and strategic insight. We don't just create remarkable work; we craft strategies that drive measurable results while maintaining the highest creative standards.

04Leadership

A multidisciplinaryleadership team

Our leadership team brings experience across management consulting, corporate strategy, marketing communications, brand development and organisational transformation.

Years, cumulative
76+
  1. Chairman & CEO

    Dr. KenOnyeali Ikpe

    Dr Ken Onyeali Ikpe has over 30 years experience navigating Sub-Saharan African markets and building global brands. He has helped businesses, CEOs, boards and governments solve complex growth challenges.

    His experience spans leadership development, strategic communications, business transformation and expansion across African and global markets. He is a Fellow of ARCON and NIMN and serves on the board of Troyka Holdings and other companies and institutions. He is also a former Group CEO of Insight Redefini Publicis Group and holds a PhD in Development Economics.

    • Phd, development economics
    • Advanced Management Programme, Lagos Business School
    • Iese business school, barcelona
  2. Partner

    BukolaShobowale

    Bukola is a strategy and brand leader who helps organisations navigate change, strengthen their market position, and turn growth ambitions into practical action.

    For over 15 years, her work has spanned business strategy, brand positioning, organisational capability, and reputation where she brings a commercial and creative perspective to complex business challenges. Previously, she served as Head of Business at Quadrant MSL and Business Director at Insight Publicis.

    • School of Strategy, Harvard Business School
    • 15+ years in brand and business leadership
  3. Partner

    TundeSamuel-Ipaye

    Tunde Samuel-Ipaye has over 26 years of cross-sector experience in business transformation, strategy, governance and human capital. He combines strategic thinking with practical execution to help organisations strengthen institutional capability and improve performance.

    His experience spans management consulting and work across private and public sector institutions. He has led corporate strategy and business transformation initiatives covering organisational design, governance, performance management and change management. Previously, he served as Group General Manager at Insight Redefini Limited and as Partner, Business Advisory and Human Capital at Phillips Consulting Limited. He currently serves as Chairman of FIDC First Investment Development Company and Arbico Plc.

    • Warwick Business School
    • London Business School
    • Business transformation and M&A

Our leadership

Experience is notwhat we know.It’s what we knowhow to do.

Let’s discuss the business challenge you need to solve.

2nd Floor, Megamound Head Office, Muri Okunola Extension, Victoria Island, Lagos, Nigeria